The challenge of "Streaming Egos", a unique initiative on the raum: online artistic residencies platform, was to create four online projects based on the theme of “Identity in the digital era”.
The work process was very organic and dialogue between the three parties – the curator, the artist and the designer/programmer - was absolutely key. In addition to overseeing the entire project, the curator moderated and channelled the ideas between artist and designer. To successfully devise the four projects, we needed to go beyond our creativity and knowledge of web programming in order to understand each artist’s body of work, as well as their individual creative process. Only by doing this was it possible to shape and adapt the artists’ ideas to the online medium.
As the project developed, two interpretations emerged from the Portuguese artists’ work: national and personal identity. For Paulo Mendes and Pedro Portugal’s projects, which depicted Portuguese identity during the 20th century, albeit in different contexts, we focussed on the idea of archive. For Paulo Mendes’ Policy of the People, proposals for atemporal tourism in Portugal, we designed a layout reminiscent of a printed magazine, using appropriate graphics so that Eduardo Lourenço’s text was interpreted with and accompanied by every decade’s particular style. The idea of archive was also used by Pedro Portugal for his Europa Augen, a digital record of every country’s entries for the Eurovision Song Contest, where the user can filter and navigate the videos by country or decade.
For André Alves’
In addition to the interest and discourse of each project, one of our main objectives was to create a scenario in which all four projects could coexist. This was visible and became possible with the collective exhibition that brought all the countries together in Düsseldorf.
Written by João Sousa, v-a Studio, Lisbon, Portugal