
Since its founding in 1938, some 40,000,000 Volkswagens have been manufactured in Wolfsburg. The vast plant sprawls over 6.5 square kilometres. Its roof area is the same size as Monaco. Its press shop processes 1,500 metric tonnes of sheet metal every day. Its state-of-the-art paint shop is the largest in Europe, and the first to use eco-friendly water-based paints. And it is open to the public.
Last week I visited Volkswagen’s remarkable Autostadt complex and joined one of its two-hour factory tours (available in either German or English). A short boat cruise along the Mittelland Canal -- the longest artificial waterway in Germany – bought us to the Battersea Power Station-like KraftWerk. Open carriage trains – pulled by special 250 h.p. Golfs – carried visitors into the heart of the factory, past some of its 5,000 employees and around the various assembly lines. Robots moved like a thousand mechanical ballet dancers: positioning parts, performing spot and laser welds. White-gloved workers inspected paint work. Body and power train chassis were ‘married’. The factory was clean, bright and relatively quiet, and produces about 800,000 vehicles every year.
The Autostadt – a 28 hectares automotive theme park filled with stunning architecture, glass pavilions, 13 restaurants and the ZeitHaus, the world’s most visited car museum – was created as a place to deliver new VWs, as well as a ‘communications platform’ for the Volkswagen Group. Rather than pick up their new car at a local dealer, customers can chose to elevate the delivery into a kind of automotive orgasm, travelling to Wolfsburg, visiting the pavilions, staying overnight at the luxurious on-site Ritz Carlton hotel and – above all – drooling in the temple-like Autostadt CustomerCenter over their car (with its odometer at that magic ‘0’). Last year alone 175,893 vehicles were collected in this manner (that’s about 550 new vehicles every day, or about one third of all VWs sold in Germany).
Customers are also able to enhance their ‘automotive experiences’ by driving All-Terrain Tracks, undertaking SafetyTraining, testing out a Golf blue-e-motion, or joining the Maritime PanoramaTour aboard the FGS Havelland.
Unfortunately, even though many left-hand-drive VWs are made in the factory, British customers cannot take delivery of their new car in Wolfsburg due to incompatible tax regimes. At present personal collection is only available to German, Austrian and Dutch clients. But that shouldn’t dissuade one from visiting the Autostadt, as 25,000,000 people have done since the park opened in 2000.

Next week: the Autostadt itself.














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