Rasierwasser und Bibliotheken

A hot topic making the rounds in blogs now is the new ad campaign by Old Spice (yes, really, the company that makes the after-shave, which my father used). The Harold B. Lee library at Brigham Young University pulled off an impressive parody under the title “New Spice: Study like a scholar, scholar":



This is also an interesting advertising campaign because it features consumer-oriented web videos are being produced on the spot “on request.” So library (and Old Spice?) fans requested over Twitter that a special "ad" to be made for libraries – and shortly thereafter the result arrived:



The background story can be found in the AgnosticMaybe Blog

Fans (of libraries and Old Spice?) were delighted! You can find out how the whole thing works here . In one single day, the web team made 87 videos. And apparently, parallel to production, they kept an eye on the feedback on the web, and could react quickly.