“Us and Them - How does my city integrate?”
Most international cities are a patchwork of cultures. Some of those cultural groups may live peacefully side by side or with each other, others perceive tensions. Income and education, rights and privileges – are issues that determine the ongoing debate about what multicultural cities may constitute.
What does make better statements about your identity in our contemporary urban settings than brands? It's a force of unification, while also serving as one of alienation at the same time. Not stopping there, coming are the attack of the knocked-off brands—toppling our comfortable means of division over, sending us to unknown territories.
This month, I'm sending three agents to look (& buy, if they feel like it) knock-offs all around Jakarta, enabling me to create a series of “imitation is the sincerest form of flattery” faux-advertisement campaign. Click further to look at the documentation of the process, as well as the ad-campaign results!
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